Why is Tiffany & Co so popular?
The brand of jewelry that is so popular is almost synonymous with jewelry itself.The standard for jewelry excellence has been set for a very long time by Tiffany & Co., with elegance and style that has spanned more than one-hundred and seventy-five years.Tiffany is popular because of their innovative approach to jewelry and design, and sometimes it has appealed enough that the entire industry is transformed.Tiffany moved away from the overly fancy and very ostentatious European styles of design, opting instead for a more natural and elegant style that showed the natural beauty of the materials more effectively.
Tiffany designed their signature engagement ring setting because of the philosophy of natural beauty.The setting allowed the diamond to be fully visible, allowing light to shine on it through it, and out of it from all sides.The Tiffany engagement ring setting is the standard used by almost all manufacturers and used for the majority of engagement rings sold in the United States.Tiffany has opened our eyes to how we think of beauty in different ways.
Tiffany has made the industry safer for jewelers and consumers.Tiffany wanted uniform standards for gems and precious metals from the beginning.Tiffany was the originator of the Four C system of diamond grading.Tiffany & Co. advocated for a standard for silver and other precious metals.This fine company has the beginnings of almost every standard protection available in the industry.
Tiffany & Co. is popular.It's no wonder that anyone is wearing a piece of Tiffany & Co.Is jewelry special?