A "doing business as," or DBA, under LLC helps a lot of business owners to properly manage their finances and to ensure that their business and personal finances are separate.
Does a DBA protect your business name?
Doing business as (DBA) name Registering your DBA name doesn't provide legal protection by itself, but most states require you to register your DBA if you use one. ... A DBA lets you conduct business under a different identity from your own personal name or your formal business entity name.
Does a DBA protect your LLC?
Limited Liability Protection A DBA registration does not offer liability protection, and if you do not form an LLC or another type of business that provides liability protection (such as a corporation), you will remain personally responsible for the debts and obligations of your business.