Political advertising includes print, radio, television and digital advertising that promotes the election or defeat of a particular candidate, political party or public policy issue.In order to keep elections fair and open and citizens informed, candidates, political parties and funding groups are required to disclose who pays for and approves of each ad.If a specific candidate approves of an ad, use a brief statement to alert voters who paid for it.
Step 1: If you are a candidate, political party or election committee you should use a smilment.
Check with the FEC about what constitutes public communications.Television, Internet or radio ads, print ads in newspapers and magazines, outdoor advertising such as billboards or yard signs, mass mailings, emails and websites are always included.
Step 2: It's a good idea to include a statement when soliciting funds.
Any ads that ask for donations must be disclosed by candidates, individuals, and political action committees.
Step 3: If it's not possible to print a statement, don't include it.
If you are handing out pencils, there may not be enough space for a statement.
Step 4: The FEC has a recommendation to follow.
If you don't know if a disclaimer is needed, it's probably not.
Step 5: Who pays for the political advertisement on any communication that is paid for by the candidate or the campaign committee?
This type of statement should be easy to understand.It could say "paid for by Mary Martin, candidate for President," for example.
Step 6: Any public communication that is paid for by another group or individual instead of the candidate should have a disclaimer on it.
Say something like "paid for by the Committee for Freedom and approved by Clark for Congress."Any time a third party runs a political ad that the candidate does support and authorize, indicate that.
Step 7: When a group or individual pays for a political ad that is not approved by a candidate or his/her committee, include a more complex disclaimer.
If the communication was not paid for by the candidate or his/her committee, include a physical address or website address for that group or individual.The entire statement should be fit into one sentence."Paid for by the Committee for Frogs and not authorized by any candidate or candidate's committee" will cover you.
Step 8: Any ads or political communications are paid for by a political party.
"Paid for by the Florida Republican Party."If you are a political party running a general ad about an issue or a group of issues and the ad is not meant to support a specific candidate, don't include any approvals or authorizations in your statement.If the political party's ad is on behalf of a specific candidate, the authorization disclaimer should be included.The Florida Democratic Party paid for by the Clark for Congress Committee.
Step 9: Knowing where to put it.
Step 10: As required by the FEC, make sure the communication is clear and unambiguous.
Step 11: All other content on printed materials should be put in a printed box.
It needs to be typed in a size that is readable.A 12-point type size and ink is what the FEC recommends.The front of a single-sided communication or billboard should have a warning on it.A long political ad can be placed anywhere.
Step 12: It's a good idea to make an oral statement when running a radio or television ad.
The voice of the candidate can be used whenever he or she paid for or approved the message.You can include an image of the candidate.
Step 13: For at least 4 seconds, put a clear and readable written statement on a television ad.
Step 14: When a candidate does not approve a message, include an oral and written statement that identifies the group paying for the ad.
The Committee for Frogs is responsible for the ad.